It is truly a MAD story.

The MADness began 30 years ago when Mad Style was founded to meet the needs of women seeking stylish and fashionable products at an affordable price. The company quickly became successful, creating a diverse range of thoughtfully designed women's apparel and accessories. As a leader in women's fashion, it was a natural step to add a small men's collection. No one knew at the time that this small offshoot of Mad Style would become the primary brand 10 years later.

By 2015, the women's market had become saturated, and there was a growing demand for men's products. No one had quite figured out what men wanted—was it a tie? A belt? A wallet? Sure, guys like all those things, but they want options. Tech, toys, accessories, jewelry, outdoor gear, and more! Guys want to embrace their interests, and Mad Man was developed to deliver on that need.

Shortly after the MADness began.

Mad Man was founded in Chicago to meet the diverse needs of all men. Our brand offers a range of gifts for guys who are mysterious, edgy, and a bit moody. Initially a street brand, Mad Man has evolved to cater to both hipsters and executives alike. The Mad Man is everyman. He's a great friend, a husband, someone's son. He's a father, a brother, a teacher, a coach. He's the guy next door who always shows up when needed, never shying away from a challenge. He strives to succeed and constantly aims to improve. Men everywhere can relate to the Mad Man spirit.

MAD stands for Make A Difference.

MAD is an acronym that stands for Make A Difference, a core principle of our brand and company. Every action we take is aimed at making the world a better place. A portion of the profits from Mad Man supports Hearts and Hands Kids, an orphanage in the Dominican Republic founded in 2018. Here, we care for up to 16 children in need, providing them with education, a home, and a path to becoming productive adults. 

We are dedicated to raising our kids in a lively and joyful family environment where they find a sense of belonging. From as young as 6 months old into adulthood, we support them through college or work-study programs. As long as they are with us, they will be raised as our own. Your support helps make this possible, providing food, education, and care for the children who call Hearts and Hands Kids home.

Hearts and Hands Kids is a 501(c)(3) nonprofit founded in the USA. The orphanage is fully funded by the profits from Nicole Brayden Gifts, and your purchases of Mad Man products contribute directly to this mission.

 

Mad Man is a brand of Nicole Brayden Gifts

Since its founding in 1989, Nicole Brayden Gifts has been a leading supplier of unique gift products sold to independent specialty retailers, fashion boutiques, and major department stores in the US Canada and around the world. From our modest beginnings, we've grown to become a trusted provider of unique gift products, catering to over 20,000 independent specialty retailers, fashion boutiques, and major department stores across the US, Canada, and beyond. You'll find our products adorning the shelves of retailers such as CVS, Ollie's, Safeway, United States Marine Corps, Boscov's, The Paper Store, TJ Maxx, Von Maur, Cracker Barrel, Hallmark, Books-A-Million, Barnes and Noble, and countless independent gift shops worldwide.

 

For more information on Nicole Brayden or to shop Mad Man wholesale, please visit: https://nicolebrayden.com/